NIKE: BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Experience the NIKE: BETTER IS TEMPORARY book at our Madrid store, where local staff can guide you through Nike's innovative design philosophy. This book delves into the history and evolution of Nike, making it a must-have for design enthusiasts. Available in various formats, this book is priced at [old price] now for [current price]. A bestseller in Madrid, this title captures the essence of Nike's creativity and innovation. Don't miss out on this staff pick!
In-depth look at Nike's design philosophy
Perfect for design and innovation enthusiasts
Available for local pickup in Madrid
Bestseller in Madrid
Staff recommendation for design lovers
User-friendly shopping experience at Mall Hof